product(red) meets starbucks meets the kinetic typography trend. it’s a cliché overload, if you ask me. a well executed cliché overload that will undoubtedly make more in its first hour than i do in a year. hmph.
Category Archives: advertising
(red).
25 November, 2008 – 0h06
i am generally unimpressed with the whole (product)red thing. it’s a brand whose meaning was lost in its execution; a supposedly charitable project that receives more criticism than praise. take mark rosenman, for example, who describes product(red) as an “example of the corporate world aligning its operations with its central purpose of increasing shareholder […]
homonyms and ad placement.
12 August, 2008 – 21h10
movie trailer ≠ utility trailer. ad placement fail.
google carries the phenomenon one step further. a search for “trailer” brings up organic results consisting of movie trailers - juno, the dark knight, indiana jones, etc., while all sponsored links are utility trailers. furthermore, related searches include car trailer, motorcycle trailer, enclosed trailer and equipment trailer, completely […]
more great advertising.
8 August, 2008 – 16h27
from facebook, LG is using the iphone’s name to promote their ripoff. i can’t wait to see the lines of people waiting to get their iphone like phones while listening to the buzz from developers looking forward to making iphone like apps.
seriously, to all the wannabe iphones in the world - this strategy may seem […]
citi fail.
29 July, 2008 – 13h37
“we returned to find that the garage had turned into his art project. thankfully, the cash we got back on our purchases came in handy. we had the garage repainted and bought plenty of canvases for our son.”
are they trying to market towards the insensitive parent crowd? or just those who don’t appreciate art? they […]
