let’s talk about the business card. the approximately two by three point five inch piece of cardstock that tells anyone holding it your vital information while also visually conveying the look and feel of you and your brand. it’s quite possibly the most difficult of all things to design. but there is hope! and plenty […]
Category Archives: branding
branding by smell.
15 July, 2008 – 14h50
brand recognition is huge. everyone wants consumers to know their logo and their colour scheme. tiffany blue, ups brown, victoria’s secret pink. sure the look is important, but what of the other senses?
some brands push the user experience, creating a more immersive atmosphere of careful lighting and a company-approved music playlist. hollister keeps their stores […]
